KROST X fila renno

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In collaboration with FILA, KROST was tapped to help unveil the sportswear giant's newest silhouette. In February of 2021, the KROST team released their first iteration of The Renno which sold out in a matter of hours. From ideation to release, I was responsible for all aspects of the campaign, including but not limited to: concept development, talent acquisition, location scouting, asset editorial direction, and rollout strategy & execution.